Hi I’m Roozbeh an art director and photographer from Tehran. My expertise is work on advertising projects and writing and launching branding campaigns .
Here some topic that I can do for my costumers:
An Art Director (commonly known as an AD) usually works hand-in-hand with a copywriter. Together, they are responsible, as a team, for concepting and creating every conceivable type of ad campaign. However, it is the AD’s job to direct the visual elements of the campaign. Whether it’s designing ads, websites, outdoor media, and brochures for an advertising agency on behalf of its clients, the AD will instruct a team of designers to execute his or her vision. Some ADs also get hands-on, producing many elements personally.
The AD creates and then maintains the visual look for all the work on an account, making sure the client’s marketing materials are visually engaging, and the selling message is clear.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
The campaign theme is the central message that will be received in the promotional activities and is the prime focus of advertising campaign, as it sets the motif for the series of. Individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix.(Wikipedia)
Branding guideline writing
A brand style guide is a document that codifies how an organization presents itself to the world. Put another way, it’s a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you. Those are just different names for the same document.
Using one ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales.(99design.com)
Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that explains the benefits of a product, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page.
Advertising images may be used on billboards and in magazines, on posters and on flyers. They may be straightforward depictions of a product or a model — or they could incorporate complex graphics and use the very latest post-production techniques to show that the company is on the leading edge.
Product photography is a branch of photography, which accurately and attractively represents a product in advertising. Product photography can make a major improvement in many websites as professionals, who understand the procedure, use correct lighting, background materials, camera angles, focus, and depth of field and other technical features as part of the job. Commercial photography is another term referring to advertising and marketing as it is intended to promote and sell a service or product. It is usually noted as photography where the photographer takes and Photoshop (or edit) the pictures. Areas of such use include lifestyle, food, architecture, and portraiture.
Macro photography (or photomacrography or macrography, and sometimes macrophotography), is extreme close-up photography, usually of very small subjects and living organisms like insects, in which the size of the subject in the photograph is greater than life size (though macrophotography technically refers to the art of making very large photographs). By the original definition, a macro photograph is one in which the size of the subject on the negative or image sensor is life size or greater. However, in some uses it refers to a finished photograph of a subject at greater than life size.(Wikipedia)
Hyperfocal focusing is based on the fact that depth of field typically extends 2/3 behind the point focused on and 1/3 in front, but if you focus on infinity, the depth of field behind is completely wasted. You can make use of it if you refocus, putting the infinity mark (an “8” on its side) on the focusing ring against the aperture set on the depth of field scale (this is known as the hyperfocal point). If, for example, you set a 28mm lens to f/11 and focus on infinity, everything from about 9 feet (2.5m) to infinity will be sharp. Align the infinity mark against the “11” position to give hyperfocal focusing and the depth of field now extends from 4 feet (1.2m) to infinity, which is essential if you want foreground interest to be pin-sharp. If you set your lens to f/16 and rotate the focus barrel to place the infinity mark over the “16” position, then reading the scales shows that everything between just under 3 feet to infinity will be sharp.